When it comes to organic SEO, the most important thing that many people still need to grasp is that Google ranks pages, not websites. When your goal is to ‘rank organically in Google’, you’re talking about each individual page on your website.
Backlinking is often part of any SEO strategy. Here are a few Dos and Don’ts to help you on your journey:
- DO Get Backlinks From Relevant Sites
There’s no point in getting backlinks from unrelated websites in industries that are the polar opposite of yours. Research the authoritative websites in your niche and do your best to get backlinks from them.
- DO Produce Great Content
The pages that dominate search engine results are the ones with high-quality, helpful and engaging content. Hire a copywriter if you need to, but make sure that the content you publish is well-researched and interesting.
- DO Keyword Research And Optimize Pages Accordingly
Before a copywriter starts to produce your content, he or she should have a list of keywords that you would like to be included in the copy. Make sure that an SEO specialist also tweaks the content that has been written so that the keywords are included in the Meta title, Meta description, sub-headings and alt tags.
- DON’T Use PageRank to Determine The Quality of Your Backlinks
In the past, digital marketers used PageRank as a metric to decide a backlink value, but Google stopped updating this tool two years ago.
- DON’T Stuff Keywords
The content should be written for humans, not search engines. While keywords need to be in the content, it shouldn’t be stuffed into every sentence. Make sure the content reads naturally.
- DON’T Use Sitewide Backlinks
Sitewide backlinks are a big red flag for Google. Implementing these types of backlinks will alert them that you are up to something suspicious.
Need help with your digital marketing strategy or SEO strategy? Then contact Unibit Solutions today.