Competitor Analysis Services
If you want to outperform your competition, you need to know what strategies they use, the campaigns they run, and how they attract leads to their business. Competitor analysis services are fundamental for any digital marketing consultant aiming to fully understand the dynamics of their client’s businesses. Understanding every aspect of how competitors operate provides an edge in market positioning. This knowledge not only informs the development of a competitor analysis strategy but also equips you with the insights necessary for impactful decision-making.
Generally, you’ll be working with people who either started the company, have worked in the field for decades and have unique insights about their industry (stuff you can’t pick up by doing a bit of quick research on Google). At Unibit Solutions, we offer a competitor analysis in order to give you the industry insights you need to close more deals and add value to your client’s businesses. Not only will this impress your clients in a way that your competition can’t, but it also gives you the information you need to form a workable and sellable client strategy.
Why a Competitor Analysis Is a Smart Decision
SMARTER INSIGHTS. BETTER DECISIONS.
Content Strategy Insights
We analyze the content strategies of your clients’ competitors to understand the types of content they produce, their messaging, and audience engagement tactics. This enables us to guide your clients in developing more effective and competitive content that drives sales.
SWOT Analysis
By performing a SWOT analysis on competitors, we identify areas where your clients can capitalize on competitors’ weaknesses and external threats, while also recognizing their own strengths and potential weaknesses within the market.
Identifying Market Trends and Opportunities
Our competitor analysis helps pinpoint current trends and potential gaps in competitors’ digital marketing strategies, from overlooked content themes to emerging platforms. This knowledge allows your clients to seize opportunities for a competitive edge.
Strategic Marketing Refinement
With a comprehensive understanding of both content strategies and the broader competitive landscape through SWOT analysis, we refine and tailor your clients’ marketing strategies to ensure they not only meet but exceed competitive standards, enhancing their overall digital presence.
Questions to Ask When Conducting a Competitor Analysis
How are your client’s competitors marketing themselves? We use a variety of online tools, some proprietary, to investigate how your client’s competitors achieve their success. Learn the organic keywords that competitors are targeting and the rankings they are achieving to refine your competitive analysis.
How much are your client’s competitors spending online? Our team will determine how much your client’s competitors are spending on their digital marketing campaigns to provide you with a baseline entry point. Identify their paid search strategies, keywords, ads, and landing pages so that you can determine their estimated monthly online marketing budgets.
What strategies are they using? You need to know which platforms, tools, and strategies your client’s competitors are using. Our competitor analysis will give you this information. Identify their email marketing campaigns, which of them are using social media marketing, and more.
1. It Helps You Get To Know Your Competition
Conducting a digital marketing competitor analysis helps you recognize both your direct and broader online competitors. This process reveals who you are competing against and what strategies they are using effectively, allowing you to develop more impactful strategies for your business.
2. It Helps You Better Understand Your Market
This analysis deepens your understanding of the market, extending beyond direct competitors to include indirect ones that might be diverting customers away from your business. For example, if you own a coffee shop, not only other coffee shops but also grocery stores and gas stations become your competitors if they sell similar products.
3. You Learn Your Competition’s Strengths and Weaknesses
Knowing your competitors’ strengths and weaknesses is crucial. By analyzing aspects such as pricing, product quality, and customer service, you can pinpoint areas where you can excel and gain a competitive advantage.
