43%
From March 2024 to September 2024, the number of clicks increased by approximately 43%
100%
Number of impressions has doubled, increasing by 100% from 15,000 in March to over 30,000 in October
Digital marketing has the power to boost the visibility and online presence of any business in the world, regardless of their industry and geographic location. Unibit Solutions recently started working with a building materials and systems suppliers, a Middle Eastern company with a niche target market. Although the marketing strategy we devised for them has only been in effect for a few months, it is already producing impressive results.
The Client
The building materials and systems manufacturer caters to the construction and interior design industries, providing high-quality, sustainable solutions for residential, commercial, and industrial projects. The company designs products that meet international standards and support efficient, modern construction practices. They are committed to innovation, sustainability, and delivering reliable solutions for various building applications.
The Brief
The client wanted to boost organic traffic to its website, while increasing its search engine rankings relative to its main competitors. They wanted to target keywords with a focus on volume and search intent.
Our Solution
We strategized and implemented an SEO strategy for one URL. The strategy, which is still ongoing, includes on-page optimization, off-page optimization and site audit fixes. We have also included content marketing in our strategy, providing three blogs per month and one pillar article every three months.
Potential Challenges to Our Strategies
Our biggest challenge was ranking the website for keywords with volume. This was made more difficult by the fact that the website is in English but the spoken language of the company and the vast majority of its customers were across the Middle East, where various languages are spokmen.
We had initially wanted to target the primary keyword ‘wellness centre’ in their area. However, this proved to be an unexpected challenge. Not only were there many competitors optimizing for the same keyword, but one of these actually had a name that matched the search keyword almost exactly. We thus had to be more innovative with our SEO approach.
The Results
This is an ongoing project that has only been underway for seven months, but there is already a marked improvement in the number of clicks, organic sessions and impressions on the company’s website. In March 2024, for example, about 1,400 clicks were recorded. By September, this had increased to over 2,000, and is projected to reach 2,500 by the end of October. The number of impressions has increased from about 15,000 in March to just over 30,000 in October.
