4.6%
4.6% Increase in Organic Traffic MoM
22.1%
22.1% Increase in Organic Conversions YoY
2%
2% Increase in Organic Traffic Share MoM
Our digital marketing team partnered with an art curator specializing in authentic Native American jewelry, and pottery to elevate its online visibility. The goal was to increase non-branded organic traffic and secure top rankings for high-volume, relevant keywords. Through a combination of on-page and off-page SEO, as well as strategic content creation, we helped the art curatorchieve consistent growth in organic traffic and conversions, positioning them ahead of their competitors.
About the Client
The client offers a curated selection of genuine Native American art, shipping their unique pieces across America. Known for their commitment to authenticity and quality, the clientfaced challenges in reaching new audiences online due to high competition for product-related keywords. To expand their reach and grow traffic from non-branded search queries, they needed a comprehensive SEO strategy that could effectively target the right keywords and attract qualified leads.
The Challenges
The client’s primary challenges included:
- Growing Non-Branded Traffic: Increasing visibility for non-branded keywords while avoiding keyword cannibalization.
- Outperforming Competitors: Ranking higher than key competitors for popular, intent-driven search terms.
- Keyword Restrictions: Avoiding the use of the word “Indian,” which could be misleading or refer to products from India, despite its high search volume.
Additionally, finding suitable keywords for blog topics proved difficult, as many relevant terms had a strong product search intent, and the available long-tail keywords often lacked search volume or had already been covered extensively.
Our Solution
To address these challenges, we implemented a customized SEO plan for the client, focusing on the following key strategies:
On-Page and Off-Page Optimization:
We optimized two key URLs each month, ensuring that the right target keywords were incorporated into the page’s main elements while avoiding keyword cannibalization. This helped align each page’s content with user search intent, improving their chances of ranking on the first page of Google.
Content Creation with Strategic Blogging:
We developed four blog posts per month, designed to answer common questions and address customer pain points. This content provided value to potential customers while also driving additional traffic to the site by targeting relevant, non-branded long-tail keywords.
Innovative Keyword Research with AI:
Given the difficulty of finding new keywords with volume, we leveraged AI tools to identify potential long-tail keywords that aligned with user intent. We also used NeuronWriter to optimize the limited content on product pages, ensuring it outperformed competitors despite lower word count.
The Results
The targeted SEO efforts led to impressive improvements in the client’s organic performance:
- Increased Organic Traffic: Month-over-month (MoM) organic traffic grew steadily, with significant year-over-year (YoY) increases as well.
- Higher Organic Conversions: The improved rankings and relevant content led to more qualified visitors, resulting in a noticeable rise in organic conversions.
- Enhanced Share of Organic Traffic: For two consecutive months, organic traffic made up a larger portion of the site’s total traffic, indicating the effectiveness of the non-branded keyword strategy.
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Key Takeaways
The success of this project highlights three core digital marketing principles:
Targeted Keyword Strategy: By avoiding cannibalization and focusing on the right keywords, we increased the client’s visibility for relevant non-branded search terms.
Content Optimization: Leveraging AI tools and NeuronWriter allowed us to enhance content quality and outrank competitors, even with limited on-page content.
Client-Centric Approach: Close collaboration and a deep understanding of the client’s business goals enabled us to tailor our strategies for maximum impact.
The client’s art business continues to see growth in organic traffic and conversions, validating the effectiveness of a well-planned, data-driven SEO strategy. We look forward to building on this success and helping them reach even greater heights in the future.