100%
Over the past year, there has been a 100% increase in clicks
40%
40% increase in impressions
Unibit Solution’s digital marketing strategies produce tangible results. When we work with clients, we design client-specific and market-specific plans to help them with their unique marketing objectives. The precise metrics we gather for each client attest to the success of our carefully strategized marketing campaigns. One case in point is a Canadian holistic health clinic.
The Client
The holistic health clinic pffers a range of natural and integrative healthcare services, including naturopathy, chiropractic care, acupuncture, massage therapy, holistic nutrition, and counselling. They focus on personalized treatment plans to address physical, mental, and emotional well-being. Serving individuals and families, the clinic helps clients achieve optimal health through a combination of natural therapies, preventative care, and lifestyle support.
The Brief
The team at the holistic health clinic had two primary objectives when it came to their marketing. Firstly, they wanted to increase the visibility activity of their website. Secondly, they wanted to generate more online bookings through their website.
Our Solution
To help the holistic health clinic reach these objectives, we deployed four digital marketing tactics working in tandem:
SEO:
We optimized the clinic’s pages to improve organic search visibility and drive targeted traffic to key service pages.
Blog optimization:
We assessed their existing blogs for search engine visibility, and optimized the content as necessary for relevant health-related search terms.
PPC:
We launched a pay-per-click strategy to generate immediate leads by targeting people actively searching for naturopathic services.
Website maintenance:
We provided ongoing expert website monitoring and optimization, keeping it running securely and smoothly, preventing downtime, and ensuring a seamless user experience.
Potential Challenges to Our Strategies
As we deployed the above tactics, we successfully navigated several key challenges. As a healthcare provider, the company has to adhere to a number of industry-specific rules and regulations, such as Professional Misconduct Regulations. What this meant for us was that we had to be very careful about keyword selection. For example, the client wanted us to avoid the word ‘clinic’ when referring to them, which means we had to make our SEO very specific, and eliminate a keyword with a relatively high search volume. We could not include reviews on the site, which meant that we had to dispense with a tried-and-tested marketing tactic. There was also some confusion regarding the correct professional titles of the practice’s key role players.
We had initially wanted to target the primary keyword ‘wellness centre’ in their area. However, this proved to be an unexpected challenge. Not only were there many competitors optimizing for the same keyword, but one of these actually had a name that matched the search keyword almost exactly. We thus had to be more innovative with our SEO approach.
The Results
Despite these challenges, we were able to put our marketing strategy into effect and the results have been extremely favourable. There has been a significant improvement, year on year, in traffic visibility. Clicks have doubled in the past year and the website is receiving 250+ more sessions than at the start of the project, as well as 6000 more impressions.